Clarification of “distinctly different” as it applies to situations where an AB is linked to a body providing consultancy or conformity assessment services, ISO/IEC 17011 has requirements for the AB including that it has a distinctly different name, logos and symbols (cl 4.4.12(c)).
Example is: “Robert Smith Consultancy” and “Robert Smith Accreditation” and/or entities with similar looking logos and/or symbols
STANDARD: ISO/IEC 17011 · CLAUSE: 4.4.12 c) · TOPIC: Impartiality
The name of an accreditation body shall not contain identical/similar parts of the name of a body providing consultancy or conformity assessment services, if those parts are personnel names or not commonly used, because that means that the names are not distinctly different, which violates the requirement of ISO/IEC 17011:2017 cl. 4.4.12 c). The example presented would not fulfil the requirements.
The same requirement to be distinctly different also applies to the logos and symbols of an AB and a body providing consultancy or conformity assessment services.